Pulse City
City Music Festival
Credits:
Creative Direction:
Lighting Programing:
Art Direction:
Production:
S. Torres A. Álvarez C. Benítez M. Vidal
Client:
YouTube Music
Pulse City transformed an entire district into a weekend-long celebration of creativity. We designed multiple stages across the city, each with its own sound and color identity. The branding was modular, allowing flexibility while maintaining a consistent pulse symbol that connected every visual. From stage architecture to crowd navigation systems, every detail was crafted to build a living, breathing city of sound.
PC
“For one weekend, LA became a festival. You could feel the music on every corner.”
Maya D., attendee






