Midnight Vibes
Creative Direction
Credits:
Creative Direction:
Brand Strategy:
Art Direction:
Development:
S. Torres A. Álvarez C. Benítez M. Vidal
Client:
Bacardi
Midnight Vibes was an ongoing rooftop concert series that captured the essence of city nightlife. Set against panoramic skylines, we curated performances that merged ambient soundscapes with visual projections cast on nearby buildings. The brand design embraced minimal aesthetics, focusing on type and motion. Each session was filmed and turned into digital content, expanding the event’s presence beyond its physical space.






