Neon Pulse
Brand Identity
Credits:
Creative Direction:
Brand Strategy:
Art Direction:
Development:
S. Torres A. Álvarez C. Benítez M. Vidal
Client:
Red Bull Music
Neon Pulse redefined electronic nightlife by transforming an abandoned warehouse into a massive, neon-lit rave experience. We built a full concept around light, sound, and motion — designing an immersive stage with reactive LED structures that pulsed in sync with the DJ’s mix. Every element, from branding to crowd flow, was designed to amplify the sensation of collective energy. The result was a visually charged, high-voltage night that felt both futuristic and raw.






