Pulse City
Brand System
Credits:
Creative Direction:
Brand Strategy:
Art Direction:
Development:
S. Torres A. Álvarez C. Benítez M. Vidal
Client:
YouTube Music
Pulse City transformed an entire district into a weekend-long celebration of creativity. We designed multiple stages across the city, each with its own sound and color identity. The branding was modular, allowing flexibility while maintaining a consistent pulse symbol that connected every visual. From stage architecture to crowd navigation systems, every detail was crafted to build a living, breathing city of sound.






