Pulse City

Brand System

Credits:

Creative Direction:

Brand Strategy:

Art Direction:

Development:

S. Torres A. Álvarez C. Benítez M. Vidal

Client:

YouTube Music

Pulse City transformed an entire district into a weekend-long celebration of creativity. We designed multiple stages across the city, each with its own sound and color identity. The branding was modular, allowing flexibility while maintaining a consistent pulse symbol that connected every visual. From stage architecture to crowd navigation systems, every detail was crafted to build a living, breathing city of sound.

PC

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