Voltage Weekend
Campaign Identity
Credits:
Creative Direction:
Brand Strategy:
Art Direction:
Development:
S. Torres A. Álvarez C. Benítez M. Vidal
Client:
Pioneer DJ
Voltage Weekend was an intense two-day electronic festival rooted in techno and industrial culture. We created a brutalist visual identity built from raw textures, red lasers, and metallic typography. The stage design featured synchronized lighting towers and custom sound-reactive visuals. From lineup curation to scenography, every part of the event radiated power and control.






